At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
12 Top Digital Marketing Tips
1.Optimize your website for mobile.
2.Create a Google My Business listing.
3.Understand your customers and your target audience for digital marketing. 4.Invest in local marketing.
5.Start a blog and incorporate content marketing into your SEO strategy.
6.Find the social media channel that’s best suited for your business.
7.Encourage customers to leave online reviews.
8.Create a reliable email list and leverage email marketing.
9.Use digital advertising to market to your target audience.
11.Don’t forget about customer service—respond to online feedback quickly.
12.Monitor your campaigns and adjust your strategy based on your learnings.
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